A brand development project for SourStomp, a fruit-based eco-friendly shoe business (not a real business).
SourStomp logo. The design was inspired by fruit stickers. Yellow and green are representative of sour fruit, and the designs of the S and P represent a splash of juice or shoelace.
Shoe box designs with color schemes representing an apple, watermelon, and mango. The apple box is for sneakers, the watermelon for boots, and the mango for sandals. Apples are universally enjoyed, watermelons are heavy and sturdy, and mangoes remind us of tropical climates.An advertisement poster.
elise chun 